WEDNESDAY´S HOMEWORK - INFLUENCER MKT

INFLUENCER MARKETING according to Wikipedia is a new form of reaching key individuals such as journalists, academics, industrial analysts or potential buyers, among others, who are capable of make other people decide on an specific brand. Sebastien Flix and Hugo Marchand say that “Influencer Marketing is the process of identifying, engaging and supporting the people who create conversations impacting your brand, products or services”.