lunes, 21 de julio de 2014
Last Thursday we finished our interesting Digital Landscape class with Lucy Craig, another excellent Professor from whom I specially did learn a lot of new things that I can apply now at my own classes creating collaboration in community and allowing connections between students as Lucy did. She taught us that the learning process must be different be Icause student must learn where to look. I learned about Gen C which I never heard before and its implications nowadays. I loved her community practices into her dynamic classes where I could feel such satisfaction to be involved in this new generation C´s world and be part of it. Then we recognize all Gen "C" characteristics such as: Creativity, Connectedness, Communication, Collaboration, Community, Sharing, Empowerment, Engagement with others, Knowledge, Commitment and so on.... And also identified the Cultural shifts because Gen "C" its a new way of living easier and digital through a new economic structure that allows co-creation, constant interaction through sharing, balance and social media, among others. This new way of sharing unleashed creativity, provides power and increases communication connectivity. About personal privacy everybody assess awarness, common sense, self-responsability and Lucy talked about the importance of using only initials and avatars. We did learn about Crowd Source Services which I had never heard before too and understand how these new approach improve collaborative economy and is totally person centered and all these provide talent connection getting people and companies together on a success collaboration. Then we talked about Influencer Marketing -a concept I did never heard before too- and Lucy introduced us to Sebastian Felix who is the creator of the Influence Landscape and we all had the opportunity to hear about his work. I learned too about Curators and its meaning as people who is capable to select the right strategic shareable information. The last day we learned about Social Media Optimization SMO and Lucy taught us what SEO meant and it is Search Engine Optimization but SMO seems to be better now. We used Google Docs, Google Drive and Emaze Presentations and shared them to others and in our blogs. It was so amazing to me!!! Then Lucy introduced us to Anita Bryant and she talked about her work too and was so interesting to hear about her Travelport and every she has accomplished.
And that was not all, by the end of that day, Omayra brought us Mexican Tacos with Nopalitos with cheese and a delicious sauce wowwwww
Sorry I had only this photo but I could not take any more pictures because I could not stop eating this marvelous Omayras´s incredible delicious dishes. Let me tell you that precisely on that Monday we had been at the 14th July France´s Revolution Parade and at night the incredible fireworks at the Eiffel Tower and then the week walked by being from surprise to surprise.... That Thursday´s evening, Lucy invited us to Chantal´s Studio a magnificent creative Artist and her impressive work totally disruptive, amazing, with this new way of her own to express herself into their transparent sculptures where the inner world comes through appearing to be so alive, full of light and such as Chantal´s personality: impressive, bright, full of life and sparking energy in such a manner that words got not enough to describe the greatness of Chantal´s work. I am very grateful to Lucy for being so kind for having us and letting us to experience such an amazing time with Chantal. And for the books she gently shared with us, thank you very much Lucy. And Anita, being so nice to us too. I can not describe everything I want to say to you both Lucy and Anita. Of course Omayra that has been spending all her time being with us and caring about everything. Thanks to all of you so much from our hearts. We are not going to forget all this adventure!!! We love you all!!!
On July 5th we all went to Chamonix, France and to Geneva, Switzerland. At Chamonix it was very nice to walk through such an amazing Mountain Village that has everything to live in. A beautiful Church, incredible views, nice shops, and romantic streets to walk through. I could appreciate a nice community where everybody knows each other and have a peaceful life....
We were so delighted with the view of the river and the geyser fountain in the middle and I was so attonished because they do not use Euros!!!
On July 18th four of us decided to visit Bruges,Belgium, only for one day, but it was a very nice trip. There I did learn that "brug" is BRIDGE. We had a boat tour through the Bruges Canals and it was such an experience. I was as being transported to another time and as Jean-Louis said, everything was "very romantic"...people speak Flemish and Bruges is called the "Venice from North"...
jueves, 17 de julio de 2014
Social Media Optimization SMO
SMO according to Wikipedia, refers to the use of some social media outlets and communities for publicity and increasing people´s consciousness about a product, brand or event. Is similar to Search Engine Optimization SEO in its intention to generate traffic and awarness for a website in order to optimize it and its content, sharing across social media and networking sites.
7 Steps To improve Your SMO
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:
According to Steve Rayson:
Starts with ensuring you are or act as an expert curator undertaking thorough research and producing original content or curating quality content. Engage and support people. Openly share your content and expertise including content that is not your own, engage with others through discussions and commenting, and if you are friendly and helpful to people, your reputation will be enhanced.
You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples' content and provide a good user experience by providing feedback and comments.
You need to target the networks with which to interact and make it easy for people to do so. It may be that people will interact with content on your site but you may find a far greater number of people willing to interact in their existing communities such as Google+ and LinkedIn. You can combine these by using say Google+ comments on your blog. Asking users to create accounts on your site will discourage users from commenting so use existing social logins such as LinkedIn or tools such as Disqus. You can also encourage people to engage with a call to action.
There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results. For example, researching and writing a monthly market update on “elearning market” will show result, picture and a link to a profile.
Is about high quality research, thinking and original content production, researching everything about expertise areas and sharing thoughtful insights which will add value to your audience. Also creating value for audience through content curation -adding value to content by providing a summary, adding context or a perspective to the content that is being shared.
Building high quality matters more than quantity. Seek out the experts in the sharing field, reading what they say, engaging them in debate to the own ideas.
Find and focus on the platforms, communities and groups where the audience use most. For example Google + and according to Dustin's view "Google is trying really hard to give your shared links all the social credit they deserve."
For example through sharing sharing buttons to demonstrate social proof. Grouping and displaying social icons all over the site. Using login for users to comment.
Imagen obtenida en: luisvillanueva.com
miércoles, 16 de julio de 2014
martes, 15 de julio de 2014
INFLUENCER MARKETING according to Wikipedia is a new form of reaching key individuals such as journalists, academics, industrial analysts or potential buyers, among others, who are capable of make other people decide on an specific brand. Sebastien Flix and Hugo Marchand say that “Influencer Marketing is the process of identifying, engaging and supporting the people who create conversations impacting your brand, products or services”.