Social Media Optimization SMO
SMO according to Wikipedia, refers to the use of some social media outlets and communities for publicity and increasing people´s consciousness about a product, brand or event. Is similar to Search Engine Optimization SEO in its intention to generate traffic and awarness for a website in order to optimize it and its content, sharing across social media and networking sites.
7 Steps To improve Your SMO
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:
According to Steve Rayson:
Starts with ensuring you are or act as an expert curator undertaking thorough research and producing original content or curating quality content. Engage and support people. Openly share your content and expertise including content that is not your own, engage with others through discussions and commenting, and if you are friendly and helpful to people, your reputation will be enhanced.
You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples' content and provide a good user experience by providing feedback and comments.
You need to target the networks with which to interact and make it easy for people to do so. It may be that people will interact with content on your site but you may find a far greater number of people willing to interact in their existing communities such as Google+ and LinkedIn. You can combine these by using say Google+ comments on your blog. Asking users to create accounts on your site will discourage users from commenting so use existing social logins such as LinkedIn or tools such as Disqus. You can also encourage people to engage with a call to action.
There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results. For example, researching and writing a monthly market update on “elearning market” will show result, picture and a link to a profile.
Is about high quality research, thinking and original content production, researching everything about expertise areas and sharing thoughtful insights which will add value to your audience. Also creating value for audience through content curation -adding value to content by providing a summary, adding context or a perspective to the content that is being shared.
Building high quality matters more than quantity. Seek out the experts in the sharing field, reading what they say, engaging them in debate to the own ideas.
Find and focus on the platforms, communities and groups where the audience use most. For example Google + and according to Dustin's view "Google is trying really hard to give your shared links all the social credit they deserve."
For example through sharing sharing buttons to demonstrate social proof. Grouping and displaying social icons all over the site. Using login for users to comment.
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